This is the brand that will give India Inc a pole position in the global manufacturing sweepstakes. The government plans to market Indian manufacturing as Green to make it stand apart from Chinese or even say US products, which are typically energy-intensive. There is sound economics behind the tag.
Top government officials say Indian manufacturers in most sectors are far more energy efficient than their counterparts abroad. This means in addition to labour intensive character, products manufactured here are more environmentally compatible. For instance, in cement industry, against the global lowest energy intensity of 65 kilowatt per tonne, the domestic manufacturers are at a comfortably close 69. The same picture is evolving in other manufacturing sectors like steel.
According to Ajay Shankar, secretary, department of industrial policy and promotion, India is ideally suited to develop Green as the USP of its manufacturing profile. “Our best is already there, the strategy is to make the followers catch up with them”, he said.
Measurements of overall energy intensity of GDP in India also point to the same trend. According to the government’s own estimates, energy intensity here is the same as in OECD countries, when GDP is calculated in terms of the purchasing power parity (PPP). Industry chambers, like Ficci and CII also aver that the move has started vigorously.
“Our manufacturing is at par with the best in the world and far better than the developing world,” said Arun Kumar, associate director, KPMG.
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